Sunday, August 14, 2011
'Apes' stays strong at weekend B.O.
'Rise of the Planet of the Apes''The Help'Domestic box office took a few unexpected turns this weekend (i.e. DreamWorks' standout crowdpleaser "The Help," with $25.5 million), while the B.O.'s reigning champ "Rise of the Planet of the Apes" not surprisingly held on to the top spot, grossing a solid $27.5 million in its second frame domestically."The Help," which Disney launched on Wednesday, became the biggest success story this weekend, earning $35.4 million in five days .The Disney-distribbed film got off to a strong midweek start (almost $10 million) before Friday, but most notably, the pic managed to cross demo lines by appealing to auds outside its targeted core. It's very rare for a commercial film like "The Help" to play to all segments (typically that's achieved only by animated films).Also bowing this weekend, Warner Bros.' "Final Destination 5," from New Line, bowed with $18.4 million, considerably lower than pre-weekend expectations, which had the pic pegged at around $25 million.Fox's tween-targeted "Glee: The 3D Concert Move" hugely underperformed with an estimated $5.7 million through Sunday, while Sony's "30 Minutes or Less" came in at $13 million -- somewhat in line with revised projections on Friday, but lower than pre-weekend expectations in the $15 million-$17 million range. Contact Andrew Stewart at andrew.stewart@variety.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment