Playing on global stage

'A Separation''Alois Nebel''Black Bread''Elite Squad''October''Once Upon a Time in Anatolia''Orator''The Skin I Live In''Sonny Boy''Tilt''Violeta'Russia's choice of 'Burnt by the Sun: The Citadel' bitterly divided its selectors.When Spain announced its official Oscar selection as Agustin Villaronga's "Black Bread" in October, most observers wondered why multiple Oscar winner and world-renowned Pedro Almodovar's genre-bending "The Skin I Live In" didn't get the country's official nod.But as anyone who distributes or markets foreign-language films knows, the answer to that question involves politics more than mere omission. Though the rules are different in every territory, one longtime awards campaigner says most national film boards prefer to spread the Oscar wealth in order to bring attention to multiple local filmmakers. The perception could also be that a well-known filmmaker doesn't need the box office bump that Oscar attention potentially generates."Almodovar's won nominations outside the foreign-language category," says Pay Brunet, an analyst at Spanish website BoxOffice.es. "Whether right of wrong, some Spanish Academy members may well think he's playing in another league."But the notion of Oscar attention directly correlating to B.O. is something Sony Pictures Classics topper Michael Barker emphatically refutes. "You have to be careful of broad statements, like 'all foreign-film Academy nominees or winners do business,' because that's not the case," Barker says. "The movie we thought would go all the way last year, the French entry 'Of Gods and Men,' outgrossed all five of the nominees for best foreign film."And while winning distribution from a company like SPC is often perceived as the gold standard for any foreign-language film, Barker says it's is focused on targeting a specific market for the films it acquires -- never in service of awards."Basically, we have always felt great foreign-language films are a good piece of business in the marketplace. We try to pursue those films that we feel can work in the marketplace, can work with the audience. And if those films happen to be nominated for Oscars, that can help the profile," Barker says.However, in some ways, gaining a higher profile made Almodovar a victim of his own success. Even though he has brought attention to world cinema and become an artist whose work defies borders, his entrance to the global stage is directly attributable to his screenplay Oscar win for "Talk to Her.""He's become a bit of a rock star," says Barker, who has distributed 10 of Almodovar's films. "He's the first guy in 36 years with a foreign film to win the best screenplay Oscar. He has that profile that Fellini had, or Ingmar Bergman."While some have criticized Spain's selection process, it's crystal clear compared to that of Russia, where the film community is broadly divided into camps that are either for Nikita Mikhalkov, whose "Burnt by the Sun" won an Oscar, or against him. In fact, the process is so opaque that this year even the chairman of the Oscar selection committee,Vladimir Menshov, abstained from the vote.Menshov, who won an Oscar for his 1980 "Moscow Does Not Believe in Tears," is supporting the newly minted Kino Soyuz (Cinema Union) -- which has just 188 members as compared to the 6,000-strong Mikhalkov-led Soyuz Kinematografistov (Union of Cinematographers) but is very vocal -- in its calls for a reformed process.The new org is unimpressed that the Oscar committee chose Mikhalkov's bloated and critically panned "Burnt by the Sun: The Citadel" (a sequel to the 1995 "Burnt by the Sun" which won the Oscar) over two other films, Alexander Sokurov's Venice Golden Lion award-winning "Faust" and Andrey Zvyagintsev's "Elena" that won a jury nod in Un Certain Regard at Cannes this year.In-fighting and corruption has plagued Russia's process for decades, but many other behind-the-scenes factors explain Almodovar's lock-out in Spain: the inclusiveness of Spain's selection process, passionate support for "Black Bread," and maybe Spanish Academy members' take on Almodovar's Oscar chances outside the foreign-language category.Unlike France or Italy, where foreign-language entries are chosen by a committee put forward by local film academies, in Spain, all academy members can vote for the foreign language candidate: first for a three-pic short-list -- this year, "Skin," "Bread" and Benito Zambrano's "The Sleeping Voice" -- then again, this year over Sept. 16-26, for a winner. The primaries system and mass-vote is designed to deliver a box office bump plus prestige to the finalist films, says "Skin" producer and Pedro's brother Agustin Almodovar, who was on the Spanish Academy's board when the system was put into place in 2002. "Black Bread" is "an absolutely legitimate candidate, we hope it goes far, we're not asking to be chosen always," Almodovar insists.Yet he also says "The Skin I Live In" doesn't necessarily belong in any other Oscar category."We make artisanal, low-budget films in Spanish with Spanish cast and crew. The natural category for our films is the foreign-language one," he says.In reading between the lines, Almodovar's sentiment points to how important Oscar attention is for foreign films, but becoming a country's official submission certainly isn't the end of the road for any film, as filmmakers Aamir Khan and Ashutosh Gowarikar discovered when their home country India submitted the cricket-themed "Lagaan" in 2001."When our film got selected as India's entry to the Oscars, both Ashutosh and I had no idea what it meant and what we were supposed to do next," recalled Khan, who also starred in the pic, in an interview at the time.But instead of waiting for things to happen, they visited Los Angeles and began campaigning for a nomination. The task was an uphill one, because any direct contact with Academy members would result in instant disqualification. In order to create some kind of a buzz around the film, they showed it to just about everyone who was interested -- waiters, chauffeurs, valets, restaurant owners, hairdressers anyone. Over the course of 10 or 12 screenings prior to the official showings, a buzz was slowly but surely created. Actors such as Goldie Hawn and Peter Rawley, who championed the film, helped the "Lagaan" cause immensely. When the day of the first Academy screening dawned, the "Lagaan" team wasn't expecting more than 30 members to show up; 198 did. The momentum continued and a good number of Academy members voted for the film, resulting in a nomination.They brought what the learned about the process back to India, and Salim Ahmed's "Abu, Son of Adam" will benefit from their wisdom. The filmmaker is planning to promote his film in L.A. and estimates his campaign will cost roughly twice what he spent in production: $400,000. "I am going to spend the money from my own pocket. I'm in the process of finalizing a publicist," Ahmed says. "It's a universal subject. So I hope it appeals to Academy voters and we get a nomination." John Hopewell, Nick Holdsworth and Naman Ramachandran contributed to this report.Navigating HollywoodVeteran campaign publicist Fredell Pogodin offers these tips for foreign filmmakers: Brush up on your English. Make sure the subtitles on your film are good and if in white readable against a white backdrop. Try to see your competitor's films or look up reviews so you know a little something about them. Have a sense of humor about the whole process. Be prepared for the fact that if you're nominated, everyone who you know and who worked on the film will want to go the Oscar ceremony and because you will get very few tickets, you will be in an awful position and begin to wish you weren't nominated! THE CONTENDERSAlbania"Amnesty"Director: Bujar Alimani Distributor: Global Film Initiative Awards: CICAE Award at Berlin Film Festival Argentina"Aballay, the Man Without Fear"Director: Fernando Spiner Sales: Incaa Austria"Breathing"Director: Karl Markovics Sales: Films Distribution, Label Europa Awards: Cinemas award at Cannes Film Festival Belgium "Bullhead"Director: Michael R. Roskam Distributor: Drafthouse Films Awards: Best film at Motovun festival and Austin Fantastic Fest; debut film at Montreal Fantasia Bosnia & Herzogovinia "Belvedere"Director: Ahmed Imamovic Distributor: Global Film Initiative Brazil "Elite Squad 2"Director: Jose Padilha Distributor: Flatiron Film Co. in association with Variance Films Awards: Best film at Premio do Cinema Brasileiro, Cinema Brazil, Lima film festivals Bulgaria "Tilt"Director: Viktor Chouchkov Awards: Debut feature at Raindance Canada "Monsieur Lazhar"Director: Philippe Falardeau Distributor: Music Box Films Awards: Audience award, Variety Piazza Grande prize at Locarno; Canadian Feature at Toronto; Special Jury Award at Namur; Art Cinema Award, Hamburg Chile "Violeta"Director: Andres Wood, Production: Andres Wood Prods China "The Flowers of War"Director: Zhang Yimou Sales: FilmNation Entertainment Colombia "The Colors of the Mountain"Director: Carlos Cesar Arbelaez Sales: UMedia Awards: Golden Precolombian Circle award at Bogota Film Festival; Jury Award at Los Angeles Latino Film Festival Croatia "72 Days"Director: Danilo Serbedzija Production: Vans Awards: Audience award at PulaCuba "Habanastation"Director: Ian Padron Sales: Icaic Awards: Best film at Traverse City Film Festival Czech Republic "Alois Nebel"Director: Thomas Lunak Sales: The Match Factory Denmark "Superclasico"Director: Ole Christian Madsen Sales: The Match Factory Dominican Republic "Love Child"Director: Leticia Tonos Production: Prods Linea Espiral/Isla Films Awards: Audience award at Chicago Latino festival Egypt "Lust"Director: Khaled El Hagar Sales: Arabica Movies Awards: Best film at Cairo fest Estonia "Letters to Angel"Director: Sulev Keedus Production: F-Seitse/Frame Prods Awards: Critics Prize, Kinoshock Finland "Le Havre"Director: Aki Kaurismaki Distributor: Janus Films Awards: Fipresci at Cannes; Arri-Zeiss Award, Munich France "Declaration of War"Director: Valerie Donzelli Distributor: Sundance Selects Awards: Jury Prize, Audience, Bloggers awards at Paris Cinema Film Festival Georgia "Chantrapas"Director: Otar Iosseliani Sales: Les Films du Losange Awards: Special Jury Award at Mar del Plata festival Germany "Pina"Director: Wim Wenders Distributor: Sundance Selects Awards: Documentary prize at German Film Awards Greece "Attenberg"Director: Athina Rachel Tsangari Distributor: Strand Releasing Awards: Lina Mangiacapre Award at Venice; Special Jury Award at Thessaloniki fest Hong Kong "A Simple Life"Director: Anna Hui Sales: Media Asia Group Awards: Equal Opportunity, La Navicella, Gianni Astrei and Nazareno Taddei at Venice Hungary "The Turin Horse"Director: Bela Tarr Distributor: The Cinema Guild Awards: Silver Bear, Fipresci Award at Berlin Iceland "Volcano"Director: Runar Runarsson Sales: TrustNordisk Awards: Transylvania Festival; Fipresci Award, Church of Iceland Award at Reykjavik; Silver Hugo, Chicago India "Abu, Son of Adam"Director: Salim Ahamed Production: Allens Media Awards: Best film, National (Indian) Film Awards Indonesia "Under the Protection of Ka'Bah"Director: Hanny R. Saputra Production: MD Pictures Iran "A Separation"Director: Asghar Farhadi Distributor: Sony Pictures Classics Awards: Golden Bear, Ecumenical Prize, Berlin; TVE Otra Mirada, San Sebastian; best film at Pacific Asia Screen Awards and Sydney, Durban and Yerevan film fests; and audience award, Vancouver, Melbourne, Fajr, Fukuoka Ireland "As if I Am Not There"Director: Juanita Wilson Sales: Element Pictures Awards: Best film at Irish Film and TV Awards; Silver Pyramid, Cairo; FACE Award, Istanbul Israel "Footnote"Director: Joseph Cedar Distributor: Sony Classics Awards: Best film, Ophir Awards; Best screenplay, Cannes Italy "Terraferma"Director: Emanuele Crialese Sales: Elle Driver Awards: Special Jury Prize, Venice Japan "Post Card"Director: Kaneto Shindo Sales: Tokyo Theaters Co. Awards: Special Jury Prize, Tokyo Kazakhstan "Returning to the 'A' "Director: Egor Mikhalkov-Konchalovsky Production: Kazakhfilm Lebanon "Where Do We Go Now?"Director: Nadine Labaki Distributor: Sony Classics Awards: People's Choice Award, Toronto; Audience award at Oslo Films From the South Festival Lithuania "Back in Your Arms"Director: Kristijonas Vildziunas Awards: Best film, Lithuanian Film Awards Macedonia "Punk's Not Dead"Director: Vladimir Blazevsky Production: Pank Film Awards: Best film in East of the West competition, Karlovy Vary Mexico "Miss Bala"Director: Gerardo Naranjo Distributor: Fox World Cinema Awards: Best film, Japan's Latin Beat Morocco "Omar Killed Me"Director: Roschdy Zem Sales: Elle Driver Netherlands "Sonny Boy"Director: Maria Peters Sales: Delphis Films New Zealand "The Orator"Director: Tusi Tamasese Sales: NZ Film Awards: Cicae award Norway "Happy, Happy"Director: Anne Sewitsky Distributor: Magnolia Pictures Awards: World Cinema Jury Prize, Sundance Peru "October"Director: Daniel and Diego Vega Distributor: NYer Films Awards: Un Certain Regard Jury Prize, Cannes Philippines "The Woman in the Septic Tank"Director: Marlon Rivera Sales: Ignatius Films Awards: Best film, Cinemalaya Poland "In Darkness"Director: Agnieska Holland Distributor: Sony Classics Portugal "Jose and Pilar"Director: Miguel Goncalves Mendes Distributor: Outsider Pictures Awards: Audience award, Sao Paolo Romania "Morgen"Director: Marian Crisan Sales: Les Films du Losange Awards: Special Jury Prize, Ecumenical Prize, Ficc Prize, Locarno; Fipresci, Thessaloniki Russia "Burnt by the Sun: The Citadel"Director: Nikita Mikhalkov Sales: Wild Bunch Awards: Nika Award Serbia "Montevideo -- Taste of a Dream"Director: Dragan Bjelogrlic Production: Intermedia Network Awards: Grand Prize, audience award at Moscow Singapore "Tatsumi"Director: Eric Khoo Sales: The Match Factory Slovakia "Gypsy"Director: Martin Sulik Production: IN Film Praha Awards: Special Jury Prize, Karlovy Vary South Africa "Beauty"Director: Oliver Hermanus Sales: MK2 South Korea "The Frontline"Director: Jang Hoon Sales: Showbox Mediaplex Spain "Black Bread"Director: Agusti Villaronga Sales: Beta Cinema Awards: Best film, Goyas and Turia; best Catalan film, Gaudi Awards; aud award, Turia Sweden "Beyond"Director: Pernilla August Sales: TrustNordisk Awards: Intl. Critics' Week prize, Christopher D. Smithers Foundation Special Award, Venice; Foreign Press, Hamburg; Intl. Jury, Special Jury awards, Sao Paolo Festival; NDR Promotion Prize, Lubeck Switzerland "Summer Games"Director: Rolando Colla Sales: Rezo Taiwan "Warriors of the Rainbow: Seediq bale"Director: Wei Te-sheng Sales: Fortissimo Films Thailand "Kon Khon"Director: Sarunyu Wongkrachang Production: Sahamongkolfilm Co. Turkey "Once Upon a Time in Anatolia"Director: Nuri Bilge Ceylan Distributor: The Cinema Guild Awards: Grand Prize, Cannes; Netpac award, Karlovy Vary United Kingdom "Patagonia"Director: Marc Evans Sales: Little Film Co. Uruguay "The Silent House"Director: Gustavo Hernandez Distributor: IFC at Midnight Venezuela "The Rumble of the Stones"Director: Alejandro Bellame Sales: CNAC Awards: Venezuelan Film Festival Vietnam "Thang Long Aspiration"Director: Lu'u Trong Ninh Production: Ky Nguyen Sang Contact Christy Grosz at christy.grosz@variety.com